From first inquiryto finished project.
A Braviq systems concept showing how a local-service business can connect website inquiries, estimate booking, sales follow-up, project communication, and reputation into one operational flow.
Local service businesses lose momentum between the handoffs.
Disconnected surfaces
Where it breaks
- Missed inquiry
- Slow response
- No clear owner
- Estimate forgotten
- Quote follow-up missed
- Client asks for status
- Review request never sent
One flow from traffic to reputation.
Every inquiry moves through a single operational spine. Select a node to inspect its inputs, system actions, and human ownership.
Traffic
Local search, ads, and referrals arrive at the site.
Inputs
- Search intent
- Ad click
- Referral link
System Actions
- Capture source
- Tag campaign
- Route to service page
Tools
- Website
- Attribution
The inquiry-to-decision automation.
A branching workflow that turns a raw inquiry into a booked, followed-up estimate — with humans owning judgment.
- Send estimate booking link
- Assign estimator
- Send confirmation
- Send appropriate response
- Flag for review
- Create appointment
- Send reminders
- Notify estimator
- Enter follow-up sequence
- Move to project
- Trigger onboarding & communication
- Update status
- Optional reactivation sequence
Light-touch intelligence, human-owned decisions.
Northline keeps AI in a supporting role — tidying inbound information so estimators spend time on site, not on admin.
Inbound inquiry: "Need siding + gutters quote, storm damage, ASAP"
AI assists
- Summarize inbound requests
- Categorize service type
- Extract contact & property details
- Draft first responses
- Recommend booking priority
Humans own
- Assess the property on site
- Scope and price the project
- Handle the sales conversation
- Own the customer relationship
AI assists. Estimators stay accountable.
The operations board the owner actually opens.
One glanceable view of where every job stands — no spreadsheet archaeology.
Operational visibility, not vanity metrics.
Illustrative demo data — shown to convey the shape of the reporting layer.
A deliberately small, connected stack.
No official partnerships implied. Each tool exists for a reason.
Website + Forms
- Role
- Surface & capture
- Data
- Inquiry details, source, service interest
- Connections
- Pushes leads into GoHighLevel
- Why it exists
- The front door — turns visits into structured leads.
What Braviq designed.
Five connected layers, built around how the crew actually works.
Fragmented crew, connected crew.
A concrete operational comparison — no guaranteed outcomes claimed.
The Northline system, end to end.
Toggle a layer to see who owns each step.